An introductory campaign for the American hit series Californication on Comedy Central. The show follows Hank Moody, a writer who tries to juggle his career and his relationships with his daughter and ex-girlfriend. Not to mention his voracious appetite for beautiful women and sex. In addition to print, radio and internet we dropped hundreds of customized panties with the tag “Who’s next?”, in premium clubs, hotels and restaurants. We also created a premium; a pillow sleeve with Hank’s face printed so you can take him home and have your way with him. For more check this Flickr panty drop set.